Cycling
The McLaren Group says the aim is “to be the best in professional
cycling” after signing a deal to become a 50% partner in the Bahrain
Merida team.
McLaren has a team in Formula 1 and are one of the most famous names
in motorsport.
The announcement comes on the same day broadcaster Sky said it is to
withdraw backing Team Sky at the end of 2019.
Bahrain Merida was founded in 2017 and has 2014 Tour de France winner
Vincenzo Nibali as part of its team.
“Cycling is something we have been involved with in the past and have
been looking at entering for some time,” said McLaren chief marketing
officer John Allert.
“Racing, technology and human performance are at the heart of
everything we do at McLaren.”
