NASCON Allied Plc, a subsidiary of the Dangote Industries Limited, on Wednesday introduced a new classic seasoning cube which consumers have described as tasty and flavorful, with a unique taste and aroma.
Executive Director, Commercial NASCON Allied Plc Hajiya Fatima Aliko Dangote described the new classic seasoning as a new innovation birthed after years of consumer led research and development, and urged distributors, marketers, eateries and consumers to immediately key into it.
Speaking at the launch event in Kano state, Hajiya Fatima Aliko Dangote said that the classic seasoning cubes and stew mix were created with a special blend of herbs and spices to give meals that unique taste and great aroma.
She described the seasoning as Karshen Magana-real ideal, and is second to none in the country, she urged women at home to try the new seasoning cubes, stew mix and curry powder, as they would ensure meal moments are great moments.
She also assured that in time, the products would be launched in other parts of the country, adding that despite the high innovative quality, it is affordable and available with various promotional items to be enjoined by distributors and consumers.
Also speaking at the event, the Group Managing Director of NASCON Allied Plc Mr. Paul Farrer assured that the new product is a high margin product that would help ensure customers remain profitable , describing the new product as premium but affordable.
Kannywood actress Hadiza Gabon, who was introduced as the Brand Ambassador of the company described the seasoning cubes as flavorful, great tasting, and immediately recommended it to all women in Nigeria.
Speaking to journalist at the event, Alhaji Hamisu Rabiu of Hamis Investment in Kano described NASCON products as fast moving and good quality, and urged other distributors and retailers across the country to immediately key into the new classic cube, Dangote stew mix and Dangote curry.
Over 300 distributors, wholesalers and retailers who witnessed the event express optimism that it will up the market of NASCON.
Head of Marketing Mr. Olusegun Ajala expressed optimism that the “innovative brand will up the company’s market share exponentially because of its unique taste and aroma.
In the same vein, Head Sales Olushola Shosanya said there are various promotional benefits that come with each pack of the Dangote Classic Cubes.
